Our Morality, Lessons And Things That We Learn Through The...

Each of these stories represent pieces of our morality, lessons and things that we learn through the course of our lives – and also that we can suppress those lessons and ideas. General Zaroff rationalized away murder, reducing the value of human life to mere amusements for him to hunt down. The villagers in The Lottery performed ritual murders themselves as a kind of harvest or fertility ritual for reasons they hadn’t understood for generations, displaying a terrifying ability to see people who they had lived with and alongside for years as friends and family as disposable, killing them for some long forgotten ritual. And in Paul’s Case, we see people who could have, should have been able to see what was going on with Paul – looked more into it, sought to develop a friendly relationship with him, but didn’t, and as a result Paul felt that there was no way to free himself from his miserable surroundings but to first commit a great theft and then sui cide when that plan eventually failed. The first principle that would have aided our main characters in the stories and prevent so many challenges people have today is understanding the value of a human life. This intrinsic value can be measured in a plethora of different ways, but two possible views are the predominant view, that â€Å"a human life is priceless,† and the view of safety regulators, who say that, in terms of installations such as hurricane shelters, a human life is worth around 5 million dollarsShow MoreRelatedHumanities And Discuss The Role Of Role1468 Words   |  6 Pagesunderstand our world, humans use philosophy, literature, religion, art and music. The knowledge of recording these human experiences gives us an opportunity to focus on our similarities and differences, and also to learn important life’s lesson. The textbook states that through arts, music, literature etc., important messages can be conveyed about many different subjects such as war , poverty, death, and other human conditions. Humanities can convey important life messages as stated the book through musicRead MoreMy Philosophy of Life Essay675 Words   |  3 PagesI can remember as a child always asking myself the why questions of life. Why are we here? What is the purpose of life? Why do certain things happen? And is there really a God? I had always kept these questions to myself and eventually pushed them out of my mind altogether. I was raised in a Christian household and you just were not allowed to ask questions of that nature and doubt the faith. The world is the way it is because God made it that way and that is all there is to it. I was really excitedRead More My Philosophy of Life Essay684 Words   |  3 Pages nbsp;nbsp;nbsp;nbsp;nbsp;I can remember as a child always asking myself the â€Å"why† questions of life. What is the purpose of life? Why are we here? What is the purpose of life? Why do certain things happen? And is there really a God ? I had always kept these questions to myself and eventually pushed them out of my mind altogether. I was raised in a Christian household and you just were not allowed to ask questions of that nature and doubt the faith. The world is the way it is because God madeRead MorePolitical Power1656 Words   |  7 Pagesaffects the daily lives of the populous. Politically, having the ability to influence others is a very strong power that beckons responsibility. In order to obtain this, one must be able to convince others that what is being requested or instructed is being done in the best interest of the person and populous, in the name of the common good. Political power creates a foundation in our lives, through persuasion, manipulation, and our own morality, by which we are instructed about what we ought to do.Read MoreComparing Lord of the Flies with The Adventure of Huckleberry Finn1005 Words   |  5 PagesIn todays society each one of us have our very own responsibilities and mora lities. The development of responsibility comes from how well we have matured. And our sense of morality comes from our experience and knowledge. Theses two skills develop with the aid of parents or any adult, maturity teaches us about the path of understanding things in the society and it leads to the decision to choose from right or wrong. The events of Lord of flies can be easily compared to those in the book The adventuresRead MoreEnglish Research Paper1622 Words   |  7 PagesEveryman. This play, written in the 15th century, is used as a spiritual message to man from God. The message of death in Everyman is associated with the search of the reasoning of life. Everyman is a morality play. In fact, Everyman is considered the greatest morality play yet. A morality play is an allegorical drama where the plays’ characters personified moral qualities and abstractions. The author directly focuses on the important questions of love, friendship, life, death, and retributionRead MoreArt Must Give Its Audience a New Perspective1412 Words   |  6 Pagesthat art as art serves beauty, not morality. They believe that the purpose of art is only to express beauty and it may do as it chooses in search for this perfection. As defined by dictionary.com, art is â€Å"the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.† Others believe in â€Å"art for art’s sake.† However, Tolstoy opposes this when he contends, â€Å"there is no such thing as art for art’s sake, anymore thanRead MoreChild Development Explanations And Understanding1702 Words   |  7 Pagesand are mere guesses of human growth. No one idea can be applied directly to a person, without looking at another idea also. To prove these explanations of psychology, scientific methods are used. Teachers may use all patterns of ideas in their lesson planning for children. Teachers choose what ideas to apply in the classroom by what is best proven, and what is in the best interest of the child. They must also look at what has been effective in their teaching in the past. If the idea does notRead MoreMy First Year At Eckerd College Yield Knowledge Of The World And Those Who Live Within It1833 Words   |  8 PagesThe conclusion of my first year at Eckerd College yields knowledge of the world and those who live within it, yet never ceases to produce questions of the future awaiting us. The Human Experience course introduces this question while providing so much more on both an educational and moral level. Through the readings and discussion I have been able to gain a humanistic and philosophical perspective of the past, in tandem with a deeper understanding of human relationship. Meditations by Marcus AureliusRead MoreQuestions About Morality and Religion in Rapture Practice by Aaron Hartzler1547 Words   |  7 Pagesstory of Rapture Practice many qu estions about religion and morality arise. As Aaron Hartzler, raised as a dedicated baptist since birth, matures, he discovers that his views differ from his parent’s and his church, and he struggles to come to terms with his beliefs. By finding a way to experience life outside of the house, Aaron realizes that religion does not necessarily make you an incorruptible person. How do religion and morality play into the themes of Rapture Practice? When Aaron is young

The Evolution of Engineering Free Essays

It’s no secret that technology has not only changed life as we know it, but has also changed the face of most every career field known to man.   Nowhere is this evolution more evident than in the field of engineering.   In order to better review the impact that advancements in technology have had on the field of engineering, exploration of past versus present comparison is necessary. We will write a custom essay sample on The Evolution of Engineering or any similar topic only for you Order Now    Upon reviewing the variations between engineering of the past and engineering of present, the dramatic involvement of technology in the field becomes inherently evident. Over the course of the last two decades, the field of engineering has come into its own.   One major component of the ‘new and improved’ field of engineering is the utilization of modern technology.   In fact, engineering itself is considered a frontier of development in modern technology itself.   â€Å"Scientific discovery and advancement affect our lives in two different ways—through new policies and regulations that provide broad national direction and through new products and processes that enhance our lives and communities. Technology and engineering translate scientific knowledge into action.† (USDA 2007) Engineering, in the 1980s, was a field wherein the predominant research and development process surrounded countless instances of trial and error.   Due in part to the fact that all experimentation and designed was based solely on human ability and human ideas, engineering was primarily considered a ‘thinking man’s’ career choice.   For example, in the early 1980s, when mechanical engineers designed motor vehicles, much of their design was dependant on tangible models and hand drawn blueprints.   Today, on the other hand, computer technology allows for the use of computerized 3D models and AutoCAD architecture.   This same fact holds true for not only the vehicle industry, but the building industry, property development, and many more. Upon close examination of the implications of technology on engineering, it is revealed that this phenomenon began far earlier than many believe.   In fact, students at Virginia Tech have been required to own a personal computer since the year 1984.   However, improvements in computer technology have dramatically improved engineering accuracy and performance, have increased efficiency, and have made it possible for a wider variant of individuals to enter the engineering field.   â€Å"In terms of the difficulty level of problems, the computer has helped tremendously. In the pre-computer era, we’d spend a couple of weeks on a serious problem. Now it can be done overnight. In terms of the actual mode of teaching, we present less hand-calculation procedures than in previous times. It’s just not needed.† (EE/CPE VanLandingham 97) A variety of modern technologies have added to the dynamics of the engineering field.   However, it is arguable that computer advancements have affected the field more than any other.   Because much of engineering is design, the use of computers as a design tool is prevalent.   Thanks to the precision and speed offered by the use of certain computer programs during the engineering design process, problems that once seemed impossible are now considered trivial.   â€Å"Students can do design and some calculations that were real tough to do before.   â€Å"We use computers a lot in the lab to take data and analyze data off the equipment. Most research projects take data using computers, and our folks have to know how to write programs and microprocessor code.† (EE/CPE Claus 97) Experts also agree that the integration of computers into the field of engineering have made the job more ‘fun’.   Computers allow engineers to heighten levels of creativity in their work while allowing for less stress in problem solving.   In short, engineers can now focus more heartily on the creative aspects of their project because they spend less time in problem solving. Interestingly though, the speculation surrounding technological and computer advancements in the field of engineering is not all positive.   There are many people who believe that the overt use of computers in the field of engineering provides engineers with a crutch that allows for less thorough problem examination.   It is also argued that engineers become ‘lax’ in analysis because they trust computers to be accurate.   The problem with this fact is that computers are not infallible.   If one data set is entered incorrectly, the entire analysis will be incorrect.   Basically, computers should moreover be used to verify analysis as opposed to actually perform the analysis itself. Many engineering professors and argue that the overuse of computers will promote carelessness in the field.   Ã¢â‚¬Å"I see students relying too much on computers, computation programs and symbolic manipulators – which is leading them away from self-discipline.   â€Å"They are using tools and have no way to check them. They come up with an answer on the computer and don’t know enough to challenge their answer. They are using tools and have no way to check them. They come up with an answer on the computer and don’t know enough to challenge their answer. They figure if the computer came up with the answer, it’s got to be right.† (EE/CPE Brown 97) There is also evidence the integration of computer technology in engineering will ‘kill’ programming in the field.   Because of the incredible technology and dynamic computer programs available to engineers as a whole, there is a decreased need for new programming.   Certain computer programs offer engineers ‘ready to use’ packages for problem solving, which eliminates the need for writing code in problem solving.   The question as to whether or not this is a ‘good thing’ is perhaps most prominent in engineering education.   ‘†Technology as the magic bullet for education is being vastly oversold,† cautioned Professor Jim Armstrong. â€Å"We can use the computers for computation and communication, but we must maintain the interpersonal aspect of teaching,†Ã¢â‚¬â„¢ (EE/CPE 97) The integration of modern technology and the integration of computers in particular, into the field of engineering has changed the face of all engineering disciplines as we know it. It is largely agreed that these advancements have improved the field of engineering in ways never before thought possible.   However, it is pertinent to note that not every implementation or change is considered beneficial. While, for the most part, computers and technology have only improved engineer problem solving and efficiency, it is also argued that these integrations have given birth to the ‘lazy’ engineer.   In fact, there are those who believe that today’s engineer is already considered lax because they now have the computer to do the work for them.   â€Å"Engineers are lazy. Engineers don’t like to work hard and like to come up with ways to make their lives easier† (iPaw 2009) This view creates a paradox for many, because the very definition of innovation is the search for ways to make life more simple. In summation, modern technology and computer advancement has made the field of engineering more exciting for those engaged.   It has also allowed for more a more variant professional base within the field.   However, perhaps the most notable change in the field that comes as a direct reflection of computer advancement is the increase in the speed and efficiency with which engineers solve an assortment of problems.   This increased efficiency allows for a more rapid development of a product or and outcome and also allows for a heightened opportunity to concentrate on creativity and design.   Basically, computers and modern technology make the field of engineering more fun. While it must be acknowledged that not all views surrounding computer advancement and engineering are possible, it is widely accepted that computers have drastically improved every discipline of engineering while also acting as a catalyst behind creative engineering and innovation. From a personal perspective, we have entered the dawn of a new engineering age.   The field of engineering is rapidly becoming as much an art as it is an analytical career field.   This advancement and innovation is solely credited to the integration of modern technology into the engineering disciplines.   In the last five years, computer technology has taken not only engineering, but every career to new and exciting levels.   From the farmer to the fighter pilot, computer technology has changed the dynamic of ‘work’ as we know it, and nowhere is this truth more evident than in the field of engineering. Works Cited â€Å"Catspaw’s Guide to the Inevitably Insane.† Catspaw’s Guide to the Inevitably Insane. 29 Apr. 2009 http://www.insanecats.com/cgi-bin/single.py?month=feb09msg=18. â€Å"Computers and Engineering: Instructional Boon or Crutch?.† Virginia Tech | Electrical and Computer Engineering. 29 Apr. 2009 http://www.ece.vt.edu/ecenews/ar97/boon.html. Govil, Rekha. Recent Advancements in Computer Science and Technology. new york: Allied Publishers Pvt. Ltd., 1999. â€Å"Technology Engineering.† Cooperative State Research, Education, and Extension Service (CSREES). 29 Apr. 2009 http://www.csrees.usda.gov/nea/technology/technology.cfm. Fundamental Concepts in Computer Science (Advances in Computer Science and Engineering: Texts). London: Imperial College Press, 2009. How to cite The Evolution of Engineering, Essay examples

Factors That Influence Perception free essay sample

The first part of our perception involves the things that grab our attention or that keep our attention. There are intensities to events in life that get our attention right away, for example. When something effects our senses of sight, sound, color or taste in a big way, we pay attention or become attracted to getting more, getting involved,  getting less or getting away. There are repetitive events and statements that get past our biases and filters to eventually grab our attention in subtle ways. Then, there are events and statements that we disagree with, either strongly or subtly when they are repeated again and again.Finally, with attention, we have biases that work for ourselves. When we disagree, we are right and the other is wrong. We are primarily responsible for our accomplishments while other people  or other things are primarily responsible for contributing to our mistakes. After our attention is gained, however, there are factors that directly affect our perception in interpersonal behavior and relationships. We will write a custom essay sample on Factors That Influence Perception or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If we are satisfied and happy with a person, we are going to take in their messages differently than if we are dissatisfied or unhappy with a person. If racial and gender bias, for example is involved, we are inclined to take peoples messages differently than if we are racially and gender tolerant. We can be more favorable to the messages of a person when we desire more or prolonged involvement with a person. With the racial and gender bias example, we can have our desire set in place by our preconceptions and biases, which in turn affects how favorably or unfavorably we react to their messages, which include verbal and non verbal communication. Past experiences and expectations will influence our perceptions.With the race and gender example, if there have been successful working, school or other relationships in institutions that have a culture of working together, then there are greater odds that an individuals qualities,  behavior and  messages are more inclined to be initially evaluated on their merits, rather than on preconceptions. If there has been lifelong aversion and segregation, then there are fewer odds that an ind ividuals qualities,  behavior and message will be evaluated on its merits. Our cultures and self perceptions influence the way in which we percieve things. If we have low self images that come from cultural or family factors, then we might filter or bias our perceptions in a far more negative or restrictive,  I cant have this or I should not be interested in this  way than if we have good self images. Our knowledge, education and  skills for taking in information and sensual experiences will affect our perceptions. Everything from knowing that we are allergic to certain things to having knowledge that a new physical entity can be examined by a set of scientific principles can determine how we take in information and handle it.But when there is a disparity between knowledge and education, there may be vast differences in perception. The allergic  indivudal might not want to hear about a dish that had the offending ingredient in it. The scientist might not be able to reduce the special qualities of a rock  for a lay persons understanding. Perceptions are also affected by our advanced abilities of empathy, our need to rationalize or show concern and our other emotional and even physiological responses to events and messages. One interesting new phenomenon, given  that many  humans are conditioned by  lifelong exposure to advertising, labeling and branding, is the new marketing schemes that focus on mass creations of  perceptions. These  schemes, using social networking and other internet functions go  to the point of planting or creating  perceptions that are false or that are skewed to make products and corporations look better than they are. This goes beyond false advertising and tends toward actually creating belief sets, life plans and desires  and belief systems that favor the advertising or even political  entity.

Snow White and the Seven Dwarfs free essay sample

Once upon a time in a great castle, a Princes daughter grew up happy and contented, in spite of a jealous stepmother. She was very pretty, with blue eyes and long black hair. Her skin was delicate and fair, and so she was called Snow White. Everyone was quite sure she would become very beautiful. Though her stepmother was a wicked woman, she too was very beautiful, and the magic mirror told her this every day, whenever she asked it. Mirror, mirror on the wall, who is the loveliest lady in the land? The reply was always; You are, your Majesty, until the dreadfulNight came, but the servant did not return. Snow White, alone in the dark forest, began to cry bitterly. She thought she could feel terrible eyes spying on her, and she heard strange sounds and rustlings that made her heart thump. At last, overcome by tiredness, she fell asleep curled under a tree. We will write a custom essay sample on Snow White and the Seven Dwarfs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Snow White slept fitfully, wakening from time to time with a start and staring into the darkness round her. Several times, she thought she felt something, or somebody touch her as she slept. At last, dawn woke the forest to the song of the birds, and Snow White too, awoke.A whole world was stirring to life and the little girl was glad to see how silly her fears had been. However, the thick trees were like a wall round her, and as she tried to find out where she was, she came upon a path. She walked along it, hopefully. On she walked till she came to a clearing. There stood a strange cottage, with a tiny door, tiny windows and a tiny chimney pot. Everything about the cottage was much tinier than it ought to be. Snow White pushed the door open. l wonder who lives here? she said to herself, peeping round the kitchen. What tiny plates!And spoons! There must be seven of them, the tables laid for seven people. Upstairs was a bedroom with seven neat little beds. Going back to the kitchen, Snow White had an idea. Ill make them something to eat. When they come home, theyll be glad to find a meal ready. Towards dusk, seven tiny men marched homewards singing. But when they opened the door, to their surprise they found a bowl of hot steaming soup on the table, and the whole house spick and span. Upstairs was Snow White, fast asleep on one of the beds. The chief dwarf prodded her gently. But they warned Snow White not to open the door to strangers. Meanwhile, the servant had returned to the castle, with the heart of a roe deer. He gave it to the cruel stepmother, telling her it belonged to Snow White, so that he could claim the reward. Highly pleased, the stepmother turned again to the magic mirror. But her hopes were dashed, for the mirror replied: The loveliest in the land is still Snow White, who lives in the seven dwarfs cottage, down in the forest. The stepmother was beside herself with rage. She must die! She must die! she screamed.

conflict in romantic relationships essays

conflict in romantic relationships essays Spanking a child is a controversial issue. On one side of the debate are people who believe spanking is a necessary component of parenting. On the contrary are people who think spanking a child is destructive. Somewhere in the middle are people who believe spanking is legitimate only when used correctly. Part of the reason for the debate is that some parents and experts define spanking differently. To some, spanking means slapping a child on the rear-end, while others believe it is a form of corporal punishment that does not cause injury. By showing how each perspective of spanking supports their claim and defining spanking, one will be able to form an opinion. In order to conclude an argument, it is first necessary to define any vague or ambiguous terms. Spanking is an unclear term in need of explanation. To some spanking means to slap a child on the buttocks, while others believe it is a mild form of corporal punishment that does not cause harm to the child. The American Academy of Pediatrics (AAP) defines spanking as "one or two flat-handed swats on a child's wrist or rear end" (Rosellini 52). The New American Webster Handy College Dictionary also agrees with the AAP when defining spanking as "[to] strike with an open hand." Spanking does not infer a sustained whipping from Dads belt, but a mild form of corporal punishment that does not cause injury. Spanking is alive and well today despite the anti-spanking prohibition. In a poll sponsored by Working Mother and the Epcot Center at Walt Disney World in Florida, 7,225 adults and 2,599 kids were surveyed (Hickey 48). When asked, "When should parents spank their children," 51 percent replied "When they think it's necessary," 30 percent said "Only in extreme circumstances," and only ten percent answered "Never"(Hickey 48). Twelve percent of young adults, ages 18 to 34, which responded to the poll, said spanking should not occur; in comparison with the seven percent ...

Career Development Programs Support Retention

This paper attempts to explain the human resource best practices in a fashion company known as Pearl collections by analyzing the six stages of the employee lifecycle. These six steps include; recruitment & selection, orientation & onboarding, employee services, talent development & retention, performance management and transition. This essay will then examine how these cycle stages contribute to Pearl collections and also the implementation process.   Human resource best practices are one of the human resource management models pioneered by Pfeffer who advised when put into practice would improve the performance of an organization  (Pfeffer, 1998). Best practice according to Boxall and Purcell's, emphasizes the vitality of empowering an employee's ability through right staffing and training, offering strong financial incentives and providing an open and engaging environment where the employees can share ideas and participate.  (Purcell, 2003) It is important to understand that applying a few human resource best practices in one company, industry or corporate culture may not necessarily yield the same results or be the right practice in another. The methods highly depend on the demographic makeup of a company, size, resources available, socioeconomic factors, location, regulatory and legal environment. Understanding employees and what might engage them to perform better should is vital before implementing any strategy. The HR Reporter shares the culture of Zappos to be crazy in that they believe in having fun at work to the extent of asking employees to dress up as superheroes. The employees who are disengaged are paid to leave the company which may be a huge number as not everyone might be comfortable with it (Kreissl, 2013). At Carswell, a favorite activity that makes the workplace more fun is their annual ice cream day and this according to management is a fun little program that drives employee engagement. The culture at Zappos and Carswell when compared are entirely different, and various people might share both positive and negative feedback on them. These examples prove that not every policy, practice or program will work at every company hence the importance of internal and external analysis of the organization.  Ã‚  Ã‚   Recruitment and selection are the first stages of the employee lifecycle and are, therefore,     the foundations for human resource management. Pearl Collections pride itself to be an attractive employer that recruits locally whenever a boutique opens, one that cares about gender inclusivity, diversity, employee growth, health, and safety. During this stage the human resource manager analyzes the job, its role, creates a person specification which consists of the skills and qualifications required, experience, and comes up with a remuneration package. This process follows advertising, shortlisting and then selection of the preferred candidate while taking into consideration passion, attitude and behavior as the essential characteristics. To aid in recruitment, Pearl uses a few agencies who prescreen the candidates on the level of position, education, and skills. This process gives the company an upper hand regarding maximized exposure and increases the number of applicants for va rious positions. According to PRADA Group, the information collected during the selection process strictly relates to the authentication of the professional profile being sort, while respecting candidate's personal opinions  (PRADA, 2007). This open dialogue gives the applicant room to be open minded and share his/her views openly enabling the human resource department to get a comprehensive analysis. The second stage of the employee lifecycle is orientation & onboarding. PeopleAdmin shares that Onboarding is a process and orientation is an event and that a sound onboarding process spans from one to two years  (PeopleAdmin, n.d.). Pearl collections believe in carrying out successful orientation and onboarding processes as the transition ensures success on the candidate’s part which impacts on the company. Pearl is aware of the importance of enabling a candidate to reach his/her full potential hence carries out the orientation process accurately and concisely. The HR department issues the candidate with information on the company, appropriate forms, takes the candidate around to meet other agencies and promotes communication. The onboarding process conveys the brand, values, professional culture, product knowledge and sales techniques and expectations to the candidate and provides tools to aid in his or her productivity. To ensure employees are well taken care of, Rag & Bo ne has an HR team of six individuals which is fundamental to its growth strategy and research shows that they excel at recruitment with high-profit margins (Pike, 2015). Employee services as an employee life cycle stage are benefits offered to employees by employers to instill their loyalty and prevent them from leaving for greener grass. The fashion industry is known to rotate employees and to keep them from jumping ship; Pearl collections complies with the legal departments of all states, offers medical insurance, a life insurance plan, disability insurance, offer paternity and maternity leaves, holidays and sick leaves. As the company is keen on being relevant, it is planning to open a child care area in one of the spare rooms to enhance productivity and to also introduce a wellness program by offering reimbursable gym membership costs which could reduce health care costs through promotion of healthier lifestyles. At HUGOBOSS, healthcare is a significant factor, the company cafeteria follows a balanced nutrition plan, and the company has a fitness studio offering courses in back training and aerobics which increase staff retention rates (HUGOBOSS, 2012). Talent development & retention is the fourth employee cycle stage, and it is crucial to both engagement and the output of the company. Key elements of talent and leadership, development, strategies and best practices are key under this stage. Pearl endeavors to involve itself in talent development by continuously grooming and upgrading the employees by attracting the right staff, providing the latest technology, sensitizing them on how to excel, use of rewards and incentives, motivation, empowerment and offering career advancement opportunities. The company understands that high employee turnover is a problem hence the strategies aid in developing a sense of loyalty by investing in the employees. Rag and Bone has an employee-led development scheme which enables the employees to take charge of their development by providing tools and resources to get their employees thinking ahead about their careers and not waiting for their managers to develop them  (Pike, 2015). Performance management as the fifth employee cycle stage is strategic with the aim of ensuring employees are contributing positively to the objectives of the business using a range of HR activities and processes. Pearl has customer care indicators that are used to gauge employee performance standards. These indicators have a collection of customer surveys, focus group discussions and customer complaints. Pearl recognizes it gets successful when the relationship between managers and employees is one of fairness, trust, good communication and contains an open door policy to enable generation and utilization of ideas. Pearl is keen on fostering good performance management because it helps every staff; understand the path of the business and what it wants to achieve. The standards of performance required, everyone's role in helping the company accomplish its goals. Understand how they can develop their performance and contribute to the growth of the organization and also where there are performance problems and how to handle them. The PRADA group encourages management and employees to take up responsibilities, to work, win challenges and achieve corporate objectives. This entrepreneurial culture recognizes, promotes and rewards the pro-activeness of the individual and teamwork. This cultural contribution aid in the achievement of the company's strategy and adopting consistency and responsibility traits  (PRADA, 2007). The sixth employee life cycle is transition which is the process when an employee leaves a company on retirement, better opportunity, getting fired, being laid off or due to personal reasons. It is, therefore, the work of the HR to manage the transition process by ensuring the following all procedures and processes. Pearl's HR department has an employee development plan in place to aid in the smooth transition. This plan contains a list of the employee's pending projects with a step by step process detailing actions this individual will take to finish the tasks. The HR follows up with the employee in the days following the day of departure. A form is shared with the employee for him/her to share honest opinions on their views about the company, reasons for leaving and areas for improvement. The HR delegates the tasks that cannot be completed before the employee's departure to other employees either do it or manage it until they hire a replacement. According to Forbes, Ron shares an e vent where a senior manager, unannounced and fired his employee and directed all his questions to the HR who at the time was ill prepared. This manager had for the last six months given the employee positive feedback and claimed his firing grounds on the lack of teamwork. This behavior as Ron further explains probably generated a major lawsuit and he calls it an extreme example (Ashkenas, 2013).  Ã‚   In conclusion, human resource best practices are one of the most dominant ways for a business to ensure the creation of value for the customers especially at Pearl collections and our profitability. The apparel industry is highly dominated and competitive, and by putting into place the six stages of the employee lifecycle, our relevance reinforces our strategic position. Pearl's measurement of success relies on low employee turnover, employee satisfaction, enhanced performance, career growth, increased responsibility, high levels of customer service, competency, high profits, improved morale, access to information, communication, self-improvement and existence of development programs just to name a few. In the future, Pearl collections are determined to continue offering fashionable items at quality prices and expand by opening more boutiques in various countries as our profitability and growth are on track. Boxall, P., & Purcell, J. (2003).  Strategy and human resource management  (1st ed.). London: Palgrave Macmillan Education. Code of Ethics  (1st ed.). Retrieved from https://www.pradagroup.com/documents/governance/code_of_ethics_en.pdf Fashion Companies Need to Rethink Their HR Function.  The Business of Fashion. , from https://www.businessoffashion.com/articles/intelligence/the-strategic-importance-of-hr Forbes Welcome. (2013).  Forbes.com. , from   https://www.forbes.com/sites/ronashkenas/2013/03/11/if-you-have-to-fire-an-employee-heres-how-to-do-it-right/#3c954ad0151f Gomez, M. (2014).  How Career Development Programs Support Employee Retention.  Td.org. from https://www.td.org/Publications/Blogs/Career-Development-Blog/2014/10/How-  Ã‚  Ã‚   Career-Development-Programs-Support-Employee-Retention Hennes & Mauritz (H&M), AN HRM CASE STUDY. (2009) (1st ed.). Retrieved from https://colbournecollege.weebly.com/uploads/2/3/7/9/23793496/5385hrm_case_study_0.p  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   df How to manage performance | Advisory booklet | Acas.  Acas.org.uk. Retrieved from https://www.acas.org.uk/index.aspx?articleid=2927 Kreissl, B. (2013).  What exactly are HR best practices? | Canadian HR Reporter.  Hrreporter.com. , from https://www.hrreporter.com/columnist/hr-policies-  Ã‚   practices/archive/2013/04/22/what-exactly-are-hr-best-practices/ MANAGEMENT REPORT. (2011) (1st ed.). Retrieved from https://group.hugoboss.com/files/HUGOBOSS_GB2011_Lagebericht_En_AGAbschluss.p  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   df Pfeffer, J. (1998).  Seven Practices of Successful Organizations  (2nd ed.). California. Retrieved from https://www.researchgate.net/profile/Jeffrey_Pfeffer/publication/265114424_Seven_Practices_of_Successful_Organizations/links/56cbb52b08aee3cee54192bc.pdf Thompson, S.  Human Resources Life Cycle.  Smallbusiness.chron.com. Retrieved from   https://smallbusiness.chron.com/human-resources-life-cycle-62078.html Types of Employee Services.  Smallbusiness.chron.com. Retrieved from https://smallbusiness.chron.com/types-employee-services-2802.html What is employee transition planning?.  Reference. Retrieved from   https://www.reference.com/business-finance/employee-transition-planning-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   46898c77ac071e75 What is Onboarding Exactly? - PeopleAdmin.  PeopleAdmin. Retrieved from https://www.peopleadmin.com/2013/01/what-is-onboarding-exactly/

How to Improve China's International Trade Essay

How to Improve China's International Trade - Essay Example International trade in China nowadays is the most developed form of international contacts. The Chinese international turnover during the years of reforms has grown from $10 billion in 1978 to $325 billion in 1997 (the positive balance equals to more than $40 billion). By the international trade volume China now takes the third place in the world, with its export and import in 2005 equaling to $1422.1 billion. (Lloyd 2006, p. 389) More than 220 countries have international trade relations with China, among which are USA, Japan, European Union, Korea, Taiwan, Russia, Australia and Canada. On July 1st, 2004 China adopted a new law 'About International Trade'. With the aim of stimulating the international trade, this law has replaced the regime of considering and registering the right for carrying out external economic operations for the simple system of registration, and there have been created strict regulations, relating to import and export of goods and technologies, international s ervice trade, international trade order, as well as the protection of copyright according to the abovementioned order. (Garnaut & Song 2005, p. 27) The dependence of Chinese economy on the international trade has grown significantly, which witnesses about its deep involvement into the world international ties and processes. Though China takes the third place in the world economy by the international trade volume, its weight in it can still become higher. The main obstacle for this is the low quality of the bigger portion of the goods, produced by the processing industry, which don't survive the rivalry of the similar products on the world market, and the absence of possibilities for increasing the raw materials export. The main task of the Chinese export policy is the providing of import financing, which is built with the account of the international conjuncture. The main efforts are directed at stimulating predominant growth of finished goods' export with the growing portion of science-heavy products; these processes are accompanied by achieving the quality of goods, which will correspond to the international quality standards . Considerable growth has been achieved in the total volume of finished goods' export, which by the beginning of 90s constituted already 2/3 of the Chinese export. The first place in export (50%) belongs to the consumer goods, among which clothes, shoes, toys, etc. An important place in the international trade of China is taken by the raw materials processing with the further export of the finished products - it constitutes about 50% of the total country's turnover. China is the leader in exporting textiles and silk. Textile industry is the main source of foreign income for China. (Kent 2002, p. 344) Less than 20% of export accounts for machine building and electro technical products. The growth of the specific gravity of these products in the world export is being restricted by the fact, that their quality is not competitive with that of other suppliers. The portion of Chinese machine building in the world export does not exceed 0.3%. (Manilla Bulletin 2005, p. 12) The structure of the international trade in China was described here to decide, what challenges are set in front of Chinese economy and foreign trade as the essential part in its development. The definition and determination of challenges will lead us to the definition of

Judgement in Accounting Essay Example | Topics and Well Written Essays - 1500 words

Judgement in Accounting - Essay Example Secondly, accounting follows a framework popularly known as â€Å"The Conceptual Framework for Financial Reporting†. In addition, the overall accounting structure and basic formation of reporting, assists in conceptualizing accounting better. The knowledge of accounting principles, procedures, and rules is valuable to business and its eventual success in any given financial period. Financial records are made numerically and any accounting analysis on them should be numerical (Anthony, 1993). The â€Å"International Public Sectors Accounting Standards Board† sets standards and Recommended Practice Guidelines in accounting. They are used by government agencies in the national, regional, and local governments. According to this board, the Conceptual Framework for Financial Accounting is mainly used for preparation and presentation of general purpose financial reports (Needles & Powers, 2012). The Conceptual Framework also extends its authority to public sectors social secu rity funds, trusts, statutory authorities, as well as, international governmental organizations. However, the general purpose financial reporting has the main objective of providing financial information about a business that comes in handy when looking for current investors; reports to creditors when requesting for loans; and decision making regarding purchases, sales, equity holding and debts in line with the profits or returns. There are two types of financial reports. They include general Purpose Financial Reports and Special purpose Financial Reports. General Purpose Financial reporting refers to a central component of enhancement and support, of the financial reports by public sector entities. The intentions of these reports is to satisfy the information requirements, for users who may be in a position that lacks enabling factors for preparation of financial reports that are tailor-made, to meet their information needs. They also contain a number of reports each of which gives a response that is within the scope of financial reporting, with respect to the objectives of financial reporting. However, the scope of financial reporting also includes guidelines on how other various events and activities can be reported in the financial report. On the other hand, Special Purpose Financial Reports (SPFRs) are financial reports whose sole purpose is to respond to specifications for users that bear authority, to make such requirements and for a specific purpose (Piper, 2013). There are characteristics that guide the qualitative nature of important financial information. These characteristics include comparability, timeliness, verifiability and comprehensibility. However, the basic qualitative characteristics include relevance and faithful representation. For financial information to display relevance, it should influence the decision made by the user (Balakrishnan & sprinkle, 2008). Failure to consider the importance of the relevance of the information will create a niche, even after the decision is made. However, the financial information must display a predictive value and a confirmatory value to attain relevance. Moreover, the confirmatory value should either confirm or differ with the evaluations that were previously made. On the other hand, financial information that exhibits a predictive value must also exhibit a confirmatory value because these two values are interrelated. For instance, a company’s financial report can be used to project future earnings for the company (Gupta, 2009). However, it should also be verified that the method of prediction

Marketing Management Assignment-Smu Essay Example for Free

Marketing Management Assignment-Smu Essay Q.1 A. Explain the six criteria for effective market segmentation * Identity The marketing manager must have some means of identifying members of the segment i.e., some basis for classifying an individual as being or not being a member of the segment. There must be clear differences between segments. Members of such segments can be readily identified by common characteristics as they display similar behavior. * Accessibility It must be possible to reach the different segments in regard to both promotion and distribution. ln other words, the organisation must be able to focus its marketing efforts on the chosen segment. Segments must be accessible in two senses. First, firms must be able to make segmented customers aware of products or services. Second, they must get products to them through the distribution system at a reasonable cost. * Responsiveness — A clearly defined segment must react to changes in any of the elements of the marketing mix. For example. if a particular segment is defined as being cost-conscious, it should react negatively to price rises. If it does not, this is an indication that the segment needs to be redefined. * Size The segment must be reasonably large to be a profitable target. Lt depends upon the number of people in it and their purchasing power. For example, makers of luxury goods may appeal to small but wealthy target markets whereas makers of cheap consumption goods may sell to a large but relatively poor target markets. * Nature of demand — lt refers to the different quantities demanded by various segments. Segmentation is required only if there are market differentiation in terms of demand. The marketing manager should not only be able to find out the total demand and the differences in demand patterns in each of these segments. * Measurability — The purpose of segmentation is to measure the changing behavioural pattern of consumers. For example, the segment of a market for a car is determined by a number of considerations, such as economy, status, quality, safety, comforts, etc. B. Discuss the types of target marketing strategies. * Undifferentiated marketing strategy or mass marketing strategy In the absence of a proper mechanism to classify the market into a number of markets segments and analyse their potential, many firms decide on the mass marketing strategy. In this case, the marketer goes against the idea of a differentiated market and decides to sell the product to the whole market. Here the marketing manager ignores the idea of segment characteristics and differences, and develops a unified marketing programme for the entire market. This strategy keeps the overall marketing costs low and makes it easier to manage and track the market forces uniformly. The marketer tries to find out commonalities across various segments rather than focusing on the differences between segments. * Concentrated marketing strategy In the second alternative strategy, the marketing manager decides to enter into a selected market segment instead of all the available market segments. When resources and market access are limited and the company has to face intense competition, the marketing manager has to stretch the budget for market coverage. In this case, the company is likely to follow the concentrated marketing strategy. * Differentiated marketing strategy Many marketers choose to target several segments or niches with a differentiated marketing offer to suit each market segment. Maruti is the leading automobile company, which has the distinction of having different products for different market segments. Q.2 Explain the consumer buying decision process. * Problem recognition A buying process starts when a consumer recognizes that there is a substantial discrepancy between his/her current state of satisfaction and expectations in a consumption situation. A need can be activated through internal or external stimuli. The basic needs of common men rise to a particular level and become a drive. From their previous experiences, they know how to satisfy these needs like hunger, thirst, sex, etc. This is a case of internal stimulus. A need can also be aroused by an external stimulus such as sighting a new product in a shop while purchasing other usual products. * Information search After need arousal, the behaviour of the consumer leads towards collection of available information about various stimuli. ln this case, information about products and services are gathered from various sources for further processing and decision-making. The first source of consumer information is the internal source. This means the consumer first search the information regarding the relevant product from his/her inner memory. If the information is not available from internal source for making a purchase decision he or she may collect information from external sources. A External sources for desired information can be grouped into four categories. * Personal sources (family, friends, neighbors, and peer group) * Commercial sources or market dominated sources (advertisements, salesmen, dealers, and company owned sales force) * Public sources (mass media, consumer rating organisations, and trade association publications) * Experiential sources (handling, examining, and using the product) The marketer will find it worthwhile to study the consumers’ information sources when: * A substantial percentage of the target market engages in the search * The target market shows some stable patterns of using the respective information sources. * Alternative evaluation Once interest in a product(s) is aroused, a consumer enters the subsequent stage of evaluation of alternatives. Evaluation leads to formation of buying intention that can be to either purchase or reject the product/brand. The final purchase will however depend on the strength of the positive-intention, which is the intention to buy. * Purchase decision Finally the consumer arrives at a purchase decision. Purchase decisions can be any one of the three no buying, buying later, and buy now. No buying takes the consumers to the problem recognition stage as their consumption problem is not solved and they may again get involved in the process as we have explained. A postponement of buying can be due to a lesser motivation or evolving personal and economic situation that forces the consumer not to buy now or postponement of purchase for future period of time. If positive attitudes are formed towards the decided alternative, the consumer will make a purchase. * Post-purchase behaviour Post-purchase behaviour refers to the behaviour of consumers after their commitment to a product has been made. It originates out of consumers’ experience regarding the use of the product and is indicated in terms of satisfaction. This behaviour is reflected in repeated purchases or abstinence from further purchase. A satisfied product-use experience leads to repeated purchase, referrals from satisfied customers to new customers, higher usage rate, and also brand advocacy. Q.3 A. Discuss the Henry Assael model on buying decision behaviour. Henry Assael has come up with an explanation to analyse why consumers buy the goods they buy. He explained the relationship between the level of involvement by the consumers in the purchase of goods and services and the level at which diverse goods or services differ from one another. High involvement Low Involvement Signiï ¬ cant differences Complex Variety Seeking between brands Buying Behaviour Buying Behaviour Few differences Dissonance Reducing Habitual Buying between brands Buying Behaviour * Complex buying behaviour — Consumers are highly involved in a purchase and aware of significant differences among brands. This is usually the case when the product is expensive, bought infrequently, risky, and highly self-expressive. Typically the consumers dont know much about the product category and have more to learn. Example: personal computer. * Dissonance-reducing — sometimes, the consumer is highly involved in a purchase but sees little differences in the brands. The high involvement is based on the fact that the purchase is expensive, infrequent, and risky. Example: carpet. After purchasing the carpet, consumers might experience dissonance that stems from noticing certain disquieting features of the carpet or hearing favorable things about other carpets. * Habitual buying behaviour Many products are bought under conditions flow consumer involvement and the absence of significant brand differences. Considering salt, consumers have little involvement in this product category. They go to the store and reach for a brand. If they keep reaching for the same brand, it is out of habit and not strong brand loyalty. * Variety-seeking buying Some buying situations are characterized by low consumer involvement but significant brand differences. Here consumers often do a lot of brand switching. Consumers do the brand switching for the sake of variety rather than dissatisfaction. Example: wafer potato chips. B. Explain the five stages of Adoption Process. * Awareness During the first stage of adoption process, the product innovation is explained to the consumers. This process gives information about the new product or service. * Interest When consumers develop an interest in the product or product category, they search for information about how the innovation can benefit them. * Evaluation The evaluation stage represents a kind of ‘mental trial’ of the product innovation. Only if the consumers’ evaluation of the innovation is satisfactory, they will actually try the product. In case the evaluation is unsatisfactory, the product is automatically rejected. * TriaI- ln this stage- consumers use the product on a limited basis. Their experience with the product provides them with the critical information that they need to adopt or reject it. * Adoption -In this stage, consumers decide to make full and regular use of the product. Q.4 Describe the components of the micro environment of marketing * The company Some company factors that affect the marketing decisions are: Culture and value system — Organizational culture can be viewed as the system of shared values and beliefs that shape a company’s behavioural norms. A value. is an enduring preference as a mode of conduct or an end state. The value system of the founders of the organisation has a lasting impact on it. The value system not only influences the working of the company and the attitude of its people but also the choice of its business. 1. Mission and objectives — The mission and objectives of the company guide the priorities, direction of development, business philosophy, and business policy. 2. Management structure and nature Structure is the manner in which the tasks and sub-tasks of the organisation are related. Structure is concerned with the hierarchical relationship and the relationship between the management of different functional areas like the structure of the top management and the pattern of share holding. 3. Human resource This concerns factors like manpower planning, recruitment and selection, compensation, communication, and appraisal. * Intermediaries intermediaries are independent business units and they carry the company’s products and services to the customers. Prominent intermediaries include wholesalers, retailers, merchants, selling agents, brokers, etc. Their objective of being in business is different than being in a firm, so the intermediaries will be interested in maximizing their profits. Any trade promotion scheme will motivate them to push competitors’ product deeper and faster. * Public Positive and favorable public opinion is crucial to marketing success since the public is the authority that permits the existence and operation of competitive marketing systems. This environmental factor includes the general public, its support, the government, and the set of public who have a direct bearing on business. These public can be classified as welcome public, sought public, and unsought public. As a marketer, one must understand that the general public grants the license for conducting business with an expectation that the company will practice fair play. Lack of this supportive framework as evidenced by declining sales or adverse public opinion can lead to eventual failure of the firm as well as the marketing system. * Competitors Success or failure of an offer largely depends on how competitors react to the company‘s offer. Godrej was a successful refrigerator manufacturer. Once competition intensified, the company started losing market share. Today, though there is a growth in refrigerator industry, Godrej as a brand is not growing as fast as its competitors. Through the years, marketing systems have become increasingly competitive. Traditional economic analysis, views competition as a battle between companies in the same industry or between substitutable products. Marketers, however, tend to accept the argument that all firms are competing for a limited discretionary buying power. Though we can say that Maruti as a car manufacturing-company is facing competition from other car manufacturers, ultimately it is the consumers disposable income for which shampoos, soaps, and scooters are also competing with Maruti. A customer is expected to allocate his disposable income optimally and in the process a category also competes with another category to be in the active consideration set of customers for such an allocation. Industry has found numerous new uses for existing products, with the whole arena of competition being expanded. While this forces business to reassess long-established marketing practices, it also opens new avenues of business opportunity. Emergence of computers with multimedia as a tool of infotainment and knowledge sharing device has challenged traditional products in the entertainment market. * Suppliers Increase in the price of raw materials will have a bang on effect on the marketing mix strategy of an organisation. As a result, the prices may be forced up. This is the impact that the suppliers can have. Closer relationship with suppliers is one way of ensuring competitive and quality products for an organisation. * Customers Organisations exist because of customers. No customer means, no business. Organizations on how they meet the needs and wants of the customers and provide them with maximum benefits. Failure to do so will result in a failed business strategy. Q.5 A. Explain the types of Marketing Information systems MIS supplies three types of information, which are: * Monitoring information Monitoring information is the information obtained from scanning external sources which include newspapers, trade publications, technical journals, magazines, directories, balance sheets of companies, and syndicated and published research reports. Data are captured to monitor changes and trends related to marketing situation. Some of these data can be purchased at a price from commercial sources such as market research agencies or from government sources. * Recurrent information — Recurrent information is the information that is generated at regular intervals like monthly sales reports; the stock statements, the trial balance, etc. ln MlS, recurrent information is the data that MIS supplies at a weekly, monthly, quarterly, or annual interval, which are made available regularly. It can also provide information on customer awareness of company’s brands, advertising campaigns, and similar data on close competitors. * Customized information   Customized information is also called problem-related, which is developed in response to some speciï ¬ c requirements related to a marketing problem or any particular data requested by a manager. B. Discuss the different components of MIS The overall Objective of an Ml IS to provide inputs from marketing environmental factors like target markets, marketing channels, competitors, consumers, and other forces for creating, changing, and modifying marketing decisions in the formulation of relevant and competitive marketing strategies. * Internal record systems — Internal record systems are available within the company across various departments and provide relevant, routine information for making marketing decisions. The most evident internal record system is the purchase and payment cycle systems. It records the timing and size of orders placed by consumers, the payment cycles followed by consumers, and the time taken to fulfill the orders in the shortest possible time. * Marketing intelligence system A marketing intelligence system is the system of collecting and collating data. This system tries to capture relevant data from the external environment. It collects and manages data from the external environment ab out the competitors’ moves, government regulations, and other relevant information having a direct impact on the marketing environment of the firm. *Analytical marketing systems Analytical marketing systems are also known as Marketing Decision Support Systems (MDSS). A MDSS is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware. Using this collection, an organisation gathers and interprets relevant information from business and environment and turns it into a basis for marketing action. lt involves problem-solving technology consisting of people, knowledge, software, and hardware integrated through the information technology platform into the sales management process of the organisation. * Marketing research systems Marketing research systems are based on systems and processes that help marketing managers to design, collect, analyse, and report data and ï ¬ ndings relevant to a specific marketing situation facing the company. It also involves analysis of information, which includes a coordinated collection of data, systems, tools, and techniques with supporting software, and hardware by which an organisation gathers and interprets the relevant data and turns it into a basis for marketing action and tactics. Q.6 Describe the factors to be considered while developing an Effective marketing mix. To develop an effective marketing mix the company should consider the following factors and then choose the most appropriate mix of elements (7Ps) to target the customers: * Company’s resources These are one of the prime factors affecting the company’s marketing mix. The financial, human, and technological resources available with the company affect the composition of the marketing mix. The firm needs to conduct a Strength, Weakness, Opportunity, and Threat (SWOT) analysis for the business unit. * Demographics — It implies to the changes in the composition of the market, the demand of the population, the opportunities in the country, etc. that affect the marketing mix. Current and projected economic conditions It connotes the economic factors like inflation, employment, taxes, and other economic factors that influence marketing mix decisions. * Market potential Analysis of market potential for new products considers market growth, prospects need for your offering, the beneï ¬ ts of the offering the number of barriers to immediate use, the credibility of the offering and the impact on the customers daily operations. * Competitors They are important considerations that affect the marketing mix of a firm as the potential for competitive retaliation is based on the competitor’s resources, commitment to the industry, cash position, predictability, and status of the market. Porter’s Five Forces Model * Supplier power- The power of suppliers to drive up the prices of inputs. * Buyer power- The power of customers to drive ‘down products’ prices. * Competitive rivalry — The strength of competition in the industry. * Threat of substitution The extent to which different products and services can be used in place of a particular product. * Threat of new entry — The ease with which new competitors can enter the market if they see that a product is making good proï ¬ t and then drive your prices down. By thinking about how each force affects a product and by identifying the strength and direction of each force, you can quickly assess the strength of a product’s position and ability to make a sustained proï ¬ t in the industry.

Irony in Edwin Arlington Robinson’s Poem, Richard Cory :: Richard Cory Analysis

In Edwin Arlington Robinson’s poem â€Å"Richard Cory,† things are not what they seem. People saw that Richard Cory had wealth, power, education, fame and good looks. They thought that all this brought Richard happiness. They all wanted to be like him . No one got to know who he was but only knew him for what he had. It seemed that he had everything yet it was not enough to make him happy. His wealth did not give him happiness nor did it bring him friends. Richards’s loneliness is what makes him kill himself. What seems to be true is not actually true underneath it all. In the beginning of the poem, Richard Cory is described as a person who seems to have everything: â€Å"And he was rich†¦/ And admirably schooled in every grace:†(9-10) so he was wealthy, powerful and good-looking. These are things that everyone wants to be. It is thought that money can buy happiness but it can not. It seems as if Richard would be happy with the things that he has but it was not as it appeared. The people and Richard Cory have their differences. While Richard was â€Å"richer than a king-†(9) the people â€Å"went without meat, and cursed the bread:†(14). The people were too poor to afford meat and despised their lives. They wanted to be like him and wished that they â€Å"were in his place.†(12) They thought they would be happy if they were rich like Richard. The â€Å"people on the pavement looked at him:†(2) as if he was above them. The pavement showed that they were below him and it emphasized the next line that he was like a king. The people seemed to keep their distance from Richard because of their differences. This makes him lonely, which leads him to his death. At the end of the poem, it is bluntly stated that Richard Cory kills himself because he was unhappy with his life. â€Å"And Richard Cory, one calm summer night, / Went home and put a bullet through his head.†(15-16) He shot himself because he was lonely having

Computer Invention: Pro and Con Essay

When we think about technology mostly the first thing that comes in our mind is the image of a computer. Technological advancements such as computer have been designed to help humans and make the lives easy. Computer was invented by MITS (Micro Instrumentation Telemetry Systems) in 1974 in USA. Since the beginning of human era we have always tried to obtain machines to make our lives easier. Before the computer was invented people did boring tasks. No one can deny the fact that computers play a very effective and important role in our lives. Many of us spend a lot of hours in front of computer working or using it just for fun. But still as any thing, computers have their advantage and disadvantage. To the advantage of using a computer I may consider that it is very convenient, you can use it for doing a lot of tasks. The disadvantage of computer are that people became lazier and that the machines replace people at their working places. Now I will be specific on each pro and con. Firstly, the pluses. Nowadays computers became an essential part of our lives. We use them almost everywhere: while preparing for our lessons or researching on any topic on the Internet or making a presentation about the work which you have done. The computer actually makes our lives easier. You don’t need a lot of paper while writing an essay for example. You may just delete an inappropriate thought and not throw away the whole sheet of paper. You don’t need to use paper to save any information on shelves . You can have as many files as you can in a computer and organize them the way you like it without having to use any space. In fact, computer is the Most important Invention because they can display and let you manipulate save information, and it is used in almost all fields . First of all computer have multi-tasking features that can minimize the work you have to do. The cheapest computer has at least the basic tasks such as mathematic that help you when you need to doing something in short time . For example, the only thing you must do is to type the information needed and it’s done. Secondly, computer can display and let you manipulate save  information. Finally, computer is used in almost all fields such as education, and any type of job. For example, you can use computers to play videogames, watch movies, listen to music and chat on the internet. So, computer is the most important Invention because you done the work in short time consumption on the activities, you can save the information and edit it anytime, and they let you do almost anything you need. Computer is tool of communication, an d tool of education that can save money and time . You can have all the information in one place and dispose of it at the moment you need.

English Is Fun

As cities become bigger and cars less expensive, the numbers of automobiles on the road are likely to increase, worsening the problem of traffic congestion. As more people move to the edge of town and cities, traffic congestion may get worse. Many people will drive their cars into the city centre to get work. To address this, governments need to ensure that there are fewer cars on the roads, but individuals must do their part in support of official measures. There are three ways to reduce traffic congestion which is by improving the road infrastructure, car pooling and awareness campaign.The first way that is suitable to take an action is by improving the road infrastructure. In this case, the government should take part which is they have to built an alternative ways or road. This is because there are many people that used the same road in every day especially in a big city. By adding the alternative road, the user can choose either one of road that they want to use. It can make the road become less crowded and the traffic congestion can be reduced. Besides that, wider the size of line at the road. For example, from two line become three line.When the roads are become bigger, all the vehicle can move smoothly. Improving the road infrastructure can help to reduce the traffic congestion’s problem in a big cities. Secondly, the ways to reduce traffic congestion is carpooling or sharing car with friend. Nobody likes to sit in traffic. By car pooling, you’re doing your part to reduce the number of cars on the road. The more people who make that choice, the less traffic congestion there will be. People in big cities like Kuala Lumpur is more prefer using their own car.Imagine that if there are have 50 000 people, it is mean there are have 50 000 car or transport on the road. It will affect the bad problem on the road like traffic congestion. If we sharing car with friends or carpooling, it will decrease an amount of car or transport on the road and can reduce this problem. Make sure during we are sharing car, we must to maximum people at least 4 until 5 person in car or more than one based on type of car. Other than that, with using this alternative, the time will not wasting and also decrease the air pollution because there are a few car and transport were used and produce less of smoke.Take for example, we are going to work by sharing car with our neighbours and friends, so that the traffic congestion problem can we avoid because only a few of them are use car. Thus, carpooling or sharing car with friend is the way to reduce traffic congestion. One of the way to solve the traffic congestion is to organize the awareness campaign. A traffic jam may cause people waste a lot of time if the condition is worst and eventually ended up with late to work or to school. So, is very important for society to put in mind that to plan their time when they got out effectively to avoid by getting stuck in the middle in the road.A worker should choose to go to earlier or walk to the workplace if possible. In conclusion, improving the road infrastructure, car pooling and awareness campaign are the three ways to reduce the traffic congestion’s problem in the big cities. Only by the combination of government policy and the acceptance by individuals of the responsibility for the problems related to the increasing number of cars in cities, can help to reduce this problem from keep happen. It is when individuals make a commitment to change that policy measures can be effectively implemented. English Is Fun As cities become bigger and cars less expensive, the numbers of automobiles on the road are likely to increase, worsening the problem of traffic congestion. As more people move to the edge of town and cities, traffic congestion may get worse. Many people will drive their cars into the city centre to get work. To address this, governments need to ensure that there are fewer cars on the roads, but individuals must do their part in support of official measures. There are three ways to reduce traffic congestion which is by improving the road infrastructure, car pooling and awareness campaign.The first way that is suitable to take an action is by improving the road infrastructure. In this case, the government should take part which is they have to built an alternative ways or road. This is because there are many people that used the same road in every day especially in a big city. By adding the alternative road, the user can choose either one of road that they want to use. It can make the road become less crowded and the traffic congestion can be reduced. Besides that, wider the size of line at the road. For example, from two line become three line.When the roads are become bigger, all the vehicle can move smoothly. Improving the road infrastructure can help to reduce the traffic congestion’s problem in a big cities. Secondly, the ways to reduce traffic congestion is carpooling or sharing car with friend. Nobody likes to sit in traffic. By car pooling, you’re doing your part to reduce the number of cars on the road. The more people who make that choice, the less traffic congestion there will be. People in big cities like Kuala Lumpur is more prefer using their own car.Imagine that if there are have 50 000 people, it is mean there are have 50 000 car or transport on the road. It will affect the bad problem on the road like traffic congestion. If we sharing car with friends or carpooling, it will decrease an amount of car or transport on the road and can reduce this problem. Make sure during we are sharing car, we must to maximum people at least 4 until 5 person in car or more than one based on type of car. Other than that, with using this alternative, the time will not wasting and also decrease the air pollution because there are a few car and transport were used and produce less of smoke.Take for example, we are going to work by sharing car with our neighbours and friends, so that the traffic congestion problem can we avoid because only a few of them are use car. Thus, carpooling or sharing car with friend is the way to reduce traffic congestion. One of the way to solve the traffic congestion is to organize the awareness campaign. A traffic jam may cause people waste a lot of time if the condition is worst and eventually ended up with late to work or to school. So, is very important for society to put in mind that to plan their time when they got out effectively to avoid by getting stuck in the middle in the road.A worker should choose to go to earlier or walk to the workplace if possible. In conclusion, improving the road infrastructure, car pooling and awareness campaign are the three ways to reduce the traffic congestion’s problem in the big cities. Only by the combination of government policy and the acceptance by individuals of the responsibility for the problems related to the increasing number of cars in cities, can help to reduce this problem from keep happen. It is when individuals make a commitment to change that policy measures can be effectively implemented.

Are the SAT Subject Tests Changing

Are the SAT Subject Tests Changing SAT / ACT Prep Online Guides and Tips The SAT was redesigned in 2016- a huge revamp that has been linked to the Common Core and attempts to re-secure market share lost to the ACT.This may leave you wondering: what about SAT Subject Tests? Are they changing? Will there be new SAT Subject Tests modeledafter the main SAT redesign? In a word, no. At least, not now. So what does this mean?Well, for starters, it means that SAT Subject Tests will now be even more different from the regular SAT than they were before the SAT redesign. In this article, I’ll go over the implications of the â€Å"mismatch† between the redesigned SAT and the SAT Subject Tests. How are the formats different, and how should you approach these differences?I’ll also go over how the SAT redesign has changed how Subject Test content overlaps (or doesn’t) with the regular SAT.Finally, I will engage in some wild speculation (okay, fine, evidence-based speculation) about where the SAT Subject Tests may be going in the future. The SAT Subject Tests Are Not Changing First things first: the SAT Subject Tests are not changing. The College Board has come right out and said it! Of course, this doesn’t mean that the SAT Subject Tests will never change or be redesigned, but, at present, nothing has been announced. So you can expect that they will be administered in the same format for at least the next few years. However, the main SAT redesign does mean that there are now some additional differences between the regular SAT and the SAT Subject Tests. The winds of change...are not blowing for the SAT Subject Tests. Formatting Differences Between the New SAT and the SAT Subject Tests There were always some differences between the SAT and the SAT Subject Tests. While Subject Tests are each one hour long in a specialized subject area, the regular SAT is a multi-section, broad-content test with variable time lengths per section. This remains the case under the redesigned SAT. But with the redesign, there are a couple of additional differences between the two test types in question format and scoring.Let’s break them down: The redesigned SAT has only four answer choices per question, but mostSAT Subject Tests will continue to have five answer choices per question.The only exception is the foreign language Subject Tests, which have four answer choices per question. All things being equal, this means your chances of randomly guessing a correct answer on most SAT Subject Tests is 5% lower than on the main SAT (20% vs. 25%). This probably won’t make any real difficulty difference between the two exams because on a five-choice test like a Subject Test, there’s generally at least one really obviously wrong answer in the bunch. A bigger change is that the redesigned SAT has no penalty for guessing while the SAT Subject Tests will continue to have a penalty for wrong answers to discourage guessing. On Subject Tests with five answer choices (again, this is most of them), you'll lose 1/4 of a point for each incorrect answer. For the foreign language Subject Tests, which have four answer choices, you'll lose 1/3 of a point for each incorrect answer. This may actually make your test-taking strategy somewhat different between SAT Subject Tests and the regular SAT. Basically, you should definitely answer every question on the regular SAT, even if you have no idea of the answer because you lose nothing by guessing. In contrast, you might want to take a slightly more conservative approach on your Subject Tests and only guess when you can eliminate some answer choices. Otherwise, you run the risk of an extra penalty for getting the answer wrong. Don't get stung by wrong answer penalties! Subject Tests That Might Line Up With the New SAT...Or Not In addition to formatting changes, the SAT redesign also involved some pretty major content changes. We’ve reviewed those changes in-depth, but here’s a quick summary: All questions for Reading are now passage-based, and not all of the passages will be literary; there will be nonfiction passages. All questions on Writing will also be passage-based, and the emphasis has shifted a little more towards questions on writing style and away from questions on arcane grammar mechanics. The new Math sectionhas less geometry, and questions are rooted more in real-world situations and skills you learned in class and less on abstract â€Å"logic† type questions. The overall test is now weighted more heavily towards the Math section. Reading and Writing together form Evidence-Based Reading and Writing for 800 points and Math stays at 800 points (so the total is 1600 points). If we compare the redesigned SAT content to Subject Test content, we’ll see a surprising cadre of similarities and differences. Subjects that have never before overlapped with the main SAT will now have some points of overlap, and some Subject Tests, like Math, that used to share lots of material withthe main SAT aren’t all that similar to the redesignedSAT. These next sections will go over what material on Subject Tests is also covered on the SAT and how you can use this to your advantage when you prepare for both the main SAT and the Subject Tests. Subject Tests: Math 1 and Math 2 Overlaps with: SAT Math Both of the Subject Tests in Math still overlap with the Math section of the revised SAT, but less than they did before.While many similar topics are covered, there are some key differences between the way questions are presented. First, the new SAT Math has a no-calculator section and free-response questions. The SAT Math Subject Tests are all multiple choice, and calculators are allowed the entire time. Second, the redesigned SAT focuses much more on â€Å"real-world† style problems, mathematical modeling, and reading and interpreting data. Given this focus, the scope of the math tested on the exam has narrowed. (For one thing, there’s much less geometry). The SAT Subject Tests are much more about testing how well you’ve learned a variety of more advanced mathematical concepts, so you can expect a broader range of topics and more problems like what you would see on a high school math test. Math II covers evenmore advanced topics than Math I. Because of this, Math II overlaps with the new SAT Math section even less than Math I does. There’s just not enough room on Math II to cover some of the more basic math concepts that Math I and SAT Math both focus on. Here are the topics that still overlap among the three tests. You should be aware, however, that shared topics are weighted completely differently on each exam! As mentioned above, the new SAT Math is much less focused on geometry of all types than either of the Math Subject Tests, and it's much more interested in â€Å"real-world† style problems and mathematical modeling. Overlapping topics on all three math exams: Basic statistics: mean, median, mode, reading graphs Coordinate geometry for lines and circles Calculating volume of 3-D solids from formulas Basic trigonometry: right triangles, identities Creating mathematical models Manipulating and solving expressions, equations, and inequalities Ratios and proportions Complex numbers Math I and SAT Math both include some Euclidean plane geometry for angles, circles, and triangles; Math II does not (Euclidean geometry concepts are assessed via coordinate and 3-D geometry).Math II and SAT Math now also both cover radians, which are not covered on Math I. So will studying for Math Subject Tests help prepare you for the SAT Math section? Certainly, reviewing math topics that are covered on both the Subject Test you are taking and the main SAT Math section will be helpful, but the questions are presented differently, and there are topic areas that don’t overlap. This is particularly truefor Math II. If you’ve just taken Math I or Math II and you are now preparing for SAT Math, make sure that you aren’t relying too much on your calculator or multiple-choice strategies. These won’t be with you for the entire SAT Math section. Will studying for the Math section help with the math-based Subject Tests? Again, it will help you somewhat in that you will be studying some overlapping topics. But you’ll need to be prepared both for the topics that don’t overlap and for the different exam formats. All these math exams! It's enough to make your head spin. Subject Test: Literature Overlaps with: SAT Reading In some ways, SAT Reading is closer to the Subject Test in Literature than it was before because all of the questions on the Reading section are now passage-based, as in the Literature Subject Test. However, while Literature has only literary and poetic passages, the Reading section will now include a number of nonfiction passages as well. This means that, while the close-reading skills you develop for Literature will help you with the passage-based questions on SAT Reading, you will be reading and answering questions about some very different types of passages. You can expect to see nonfiction and historical passages on SAT Reading that you will need to read with an eye for identifying the evidence authors use to support their claims. By contrast, the SAT Literature Subject Test will have much more of an emphasis on literary devices. So will studying for Literature help prepare you for Reading? Sort of, in that it will hone your close-reading skills. However,you need to make sure you also know how to read non-fiction and historical passages for comprehension and to identify evidence, which really does not play into the Literature test at all. Conversely, will studying for Reading help prepare you for Literature? It will help a little bit, but the passages on Literature are much more, well, literary, so you will need to make sure you have a stronger grasp of literary devices than SAT Reading requires. Also, the Literature Subject Test has poetry, which is a whole different animal; for more guidance on that, see my guide to the Literature Subject Test. Read on to learn why this might be on your SAT Reading test! Subject Tests: US History and World History Overlaps with: SAT Reading This may surprise you, but you might now find some minor overlap between your US History or World History Subject Test and SAT Reading.SAT Reading now includes, in one of its five passage sections, â€Å"One passage or a pair of passages from either a U.S. founding document or a text in the great global conversation they inspired.† (see the College Board page for Inside the SAT Reading). The College Board claims that you won’t need any outside knowledge to understand the documents they choose for the Reading test, but any contextual knowledge you have about â€Å"U.S founding documents† (i.e. the Declaration of Independence, the Gettysburg Address, etc.) and their global counterparts certainly won’t hurt you. And, if you are taking the US History or World History Subject Test, chances are you have some of that outside contextual knowledge. Additionally, both history Subject Tests include some questions on primary source analysis- a similar skill to the analysis of historical documents on Reading. So, will studying for US History or World History help prepare you for the Reading section? It will help a little bit, by giving you historical context and the skills to close-read historical passages.Will studying for SAT Reading help prepare you for US History or World History? Again, it will help a little bit, depending on what â€Å"founding documents† you are exposed to in your studying. Subject Test: Biology Overlaps with: SAT Reading and Math The new SAT involves an increased amount of reading charts and graphs in the Reading, Writing, and Math sections.The Biology Subject Test also involves questions that test your knowledge of reading graphs and charts. So, learning to read graphs and charts for one of these exams will help you with this skill for all the other exams. Basically, making sure you know how to read graphs and charts properly is a skill that will help you on a number of College-Board administered exams, and also life. If jellyfish could read charts, they probably would have taken over the world by now. As you can see, while there is overlap between certain Subject Tests and the new SAT, none of the overlap is substantial enough that prepping for one really preps for the other in any significant way.Preparing for Subject Tests, in general, certainly won’t hurt your SAT performance or vice-versa, but it definitely won’t replace or even hugely augment specific prep for the exam you are taking. What Could Be Next for the SAT Subject Tests? So is a revamp coming for the SAT Subject Tests anytime soon?Well, let’s think about what niche the Subject Tests fill compared to the main SAT. The SAT is meant to be a college entrance exam that tests a wide variety of skills and predicts performance in college (it historically hasn’t really done this, but that’s the idea).The SAT was revised for a lot of reasons, but overall the goal is to make the SAT more predictive of college success and less based on whether you could afford a tutor or even a prep book to learn strategies. (Do I think the College Board met their goal? That’s a story for another day.) The SAT Subject Tests, however, never purported to be the kind of exam that any smart person could do well on. They have always been meant to showcase a particular talent or expertise in a subject. Because of this, I don’t think it’s terribly likely that there are any major content changes for the SAT Subject Tests coming anytime soon. However, I do think it’s a little bizarre to administer two kinds of SAT tests with different scoring mechanisms and a different number of answer choices. There may well be a more minor SAT Subject Test revision just for the sake of creating consistency between the two tests. Thus, while I don’t think a major revamp in content is coming soon, I do think it’s possible that there will minor revisions to make the tests more harmonious in format. Harmonious like these creepy singing angels. Key Takeaways Are the SAT Subject Tests changing? No! There will be no newSAT Subject Testsfor 2016. This means that, unlike on the main SAT, most Subject Tests have five answer choices per question, and there’s a -0.25 point penalty for every wrong answer. The exception is foreign language Subject tests, which have four answer choices per question, and there's a 1/3 point penalty for every wrong answer. The changing format of the SAT does mean that there may be some new and different overlaps between Subject Tests and main SAT content. In terms of future revisions, I don’t think there’s going to be a major content revision any time soon, but there may be a formatting revision to bring the two tests into greater harmony. What's Next? Trying to decide which SAT Subject Tests to take? Let us help.Or maybe you want some help registering for your chosen Subject Tests. Confused about the new SAT? See our guide to the new Reading sectionand our guide to redesigned SAT math. With the redesign, you might consider if the new SAT or the ACT is going to be better for you. Need a little extra help prepping for your Subject Tests? We have the industry's leading SAT Subject Test prep programs (for all non-language Subject Tests). Built by Harvard grads and SAT Subject Test full or 99th %ile scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so that you get the most effective prep possible. Learn more about our Subject Test products below:

Phylogenic Evidence of Tarsiers as Anthropoids Essay

Phylogenic Evidence of Tarsiers as Anthropoids - Essay Example However a number of shared and less similar characters make definitive decision about direct ancestors of present day tarsiers almost impossible. There have been considerable debate and research over the tarsiers' relation to prosimians and anthropoids. A number of anatomic and molecular biological studies in recent times have shown a number of derived traits in tarsiers similar to anthropoids. Pocock in 1918 was the first to suggest an anthropoid connection to tarsiers based on its numerous shared derived traits or morphological synapomorphies and allocating it to the sub-order Haplorhini. Based on the data from Gursky (1999) tarsiers share conspicuous haplorhine traits such as a dry rhinarium, haemochorial placentation, reduced olfactory bulbs, promontory artery, fovea centralis and a flexible upper lip. However there are inconsistent views on these traits being purely anthropoidean as it is also argued that the traits have been attained due to homoplasy because of its nocturnal tropical niche over long time periods (Barrett and Dunbar, 2000). The visual system of tarsiers show high ganglion cell densities, high orbital convergence, retinal fovea, postorbital septum and lack tapetum lucedum which shows a stem lineage leading to a tarsier-anthropoid clade (Ross, 2000). Studies have implicated tarsiers to be derived from diurnal ancestors as in haplorhine primates, primarily due to the fact that they have lost the reflecting layer in the eye tapetum lucidum that maximizes its light gathering capacity. Comparison of the average measurement of eye and cornea diameter and ratio of these measurements in relation to the average body weight among primate specimens were considered by Jason Cowan in his attempt to solve the phylogenetic enigma. The eye and cornea diameter averages were closest to the anthropoidean relative Aotus. However the average eye diameter with respect to the average body length showed a prosimian connection. However it could be adaptations for nocturnal habitation and specific dietary reliance that require high visual acuity (Cowan, 2006). A diet reconstruction through character optimization shows a fruit and insect diet for the haplorhine stem lineage and visual predation on insects an adaptation of this (Ross, 1996). Another plausible scenario is that of a nocturnal tarsier like ancestry to anthropoids which occurred when a lineage diverged to adopt diurnality (Cartmill, 1980). Auditory System Tarsiers and anthropoids share an unusual feature in the petrous temporal bone which is the anterior accessory cavity. The cavity arises from the bony auditory tube as a pneumatic diverticulum ontogenetically and invades the developing petrosal plate it into a medial and lateral lamella that forms wall of the auditory bulla and tympanic cavity respectively (Cartmill&Kay, 1978, MacPhee & Cartmill 1986). The two chambers in the middle ear augment sensitivity to low and high frequency sound (Lomabard and Hetherington, 1993) that aid small nocturnal primates in visual predation. Brain components Analysis of brain components of tarsiers by comparing it with both anthropoid primates and prosimians showed a clear anthropoid connection in the work done by Joffe and Dunbar (1998). An increase in size of the visual brain components as a result of encephelization

YouTube Video Sharing Essay Example | Topics and Well Written Essays - 1000 words

YouTube Video Sharing - Essay Example YouTube.com has been the leader in Internet video search. This video entertainment site has been in operation for only a year but it has already become the most favorite video-sharing site, dislodging News Corp.'s MySpace, Yahoo, Microsoft's MSN, Google and AOL. This is the very reason why the onset You Tube, the very processes and legal aspects related to video sharing through You Tube is worth studying. Youtube serves as a quick entertainment break especially for viewers who have broadband connections at work or home. Youtube, whose original creators were students, however, is mostly popular among teens. It is said that more 100 million videos-usually short, homemade, comic videos created by users--are being seen on Youtubue every day. The record high was reported in June when an estimated 2.5 billion videos were watched on this site. Next to video lovers, online video advertisers, for sure, are the ones who are excited about the popularity of Youtube and other online video sites nowadays. With Youtube, the potential for online video advertising has become bigger. It was reported that online advertisements were the fastest-growing part of the $521-billion advertising market last year. Hence, web articles and peer reviewed journals published written and published from the year 2000 to the present are the most useful resources that can be acquired when writing about this topic. This is because You Tube was established along with the booming information technology and widespread use of internet, hence the coming of the 21st century will be the best possible years to looks for. The Form and the Medium Since a single click to see a video on Youtube can easily be counted, it also has become easier for companies to exactly track how many people are interested in their product. This, plus the fact that content providers and marketers could get instant recognition around the globe when they advertise their products online, is what attracts advertisers to put their money on online video advertising. Seeing the potential for increasing its revenues in Internet ads, web search leader Google Inc. recently bought Youtube for $1.65 billion in stock. This is so far the biggest price paid for a consumer-generated media site. Analysts said the acquisition would help Google compete in video search, an area where it has been weak. US Internet search giant Yahoo Inc., meanwhile, recently launched a video-sharing service in a move to capitalize on the trend being blazed by YouTube. The new video service's design is similar to that of Youtube, only that it has the capability to stream video which users can link their favorite footage to personal Web pages. This paper would try to compare the different video sharing facilities presented in the internet - such as the You tube, the Google and the Yahoo movies/video sharing. This will try to analyze the different factors why these forms of media are now becoming one of the most popular channel to advertise and/or market a product or service and equally powerful in disseminating information to. More so, in lieu of my final essay related to advertising, I will try to conceptualize different video advertisements (ranging from 1-5) for a varied number of products and services. These video ad concepts will have to be align with the effective and affective advertisements concepts (which will also be studied). Relevance to the Discipline The success of Youtube has been mired with controversies. For one, Youtube and other